The Effects Of New Technologies On Culture

Özet

The new technologies have given rise to new forms of culture and changed attitudes towards reality and identity. Typography, woven into the urban fabric, together with architecture, presents us with the appearance of a modern city and describes the state of culture represented in this city. Typographic patterns on the streets, sometimes strictly structured, sometimes chaotically combined, tell us about the values and inclinations of subcultures in different layers. Typography as a visual narrative of the modern globalist city of Tbilisi is of paramount importance, reflecting socio-political, economic, legal, aesthetic, ethical, and cross-cultural contexts. The power of typography lies in the ability to imprint; this is the “stamp.” Because it needs to become "familiar," or identical, the evolution of a sign's visual form must be replicated everywhere in the same manner, imprinted. Comparative analysis methods reveal differences between the specific cultural patterns of different groups. Culture lies in the middle of these two extremes, researching stable elements of culture. Every cultural dimension has two opposing sides, each with unique characteristics, as demonstrated by the psychology and perception points of view in cultural research. For signs and typography, both graphical and in-depth analysis techniques are applied.